My research is motivated by the choices individuals face upon the introduction of new technologies and products and by the aggregate dynamics accruing from these disruptions. I am interested in the digitization process and in how its outcomes are shaping the ways individuals interact with technology and with each other. I am equally interested in the methods that aim at identifying causal effects, namely in randomized experiments. In particular, I am interested randomized experiments in networked environments, in which interactions among treatment units create additional challenges. I am also interested in the combination of randomized experiments with machine learning methods to identify heterogeneous treatment effects and to achieve optimal treatment assignment to each treatment unit.

Work in Progress

Optimal Electricity Imbalance Pricing for the Emerging Penetration of Renewable and Low-Cost Technologies, with Yashar Ghiassi, Mohammed Reza and Derek Bunn (minor revision at MSOM)

Algorithmic Explanations and Human Decision-Making: A Randomized Field Experiment, with Charles Wan and Leid Zejnilovic

Could Reward Uncertainty Encourage Social Referral? Evidence from Large-scale Field Experiments, with Andy Tao Li and Ting Li

Competition and Learning: The Impact of Gamified Competitive Structures on User Engagement in the Educational Online Platforms, with Agnieszka Kloc and Ting Li

Journal Publications

Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing, with Zike Cao, MIS Quarterly (accepted)

Incentive Misalignments in Programmatic Advertising: Evidence from a Randomized Field Experiment, with Thomas Frick and Rahul Telang, Management Science, 2023.

Social Referral Programs for Freemium Platforms, with Ting Li, Management Science, 2022.

Free Riding in Products with Positive Network Externalities: Empirical Evidence from a Large Mobile Network, with Pedro Ferreira, MIS Quarterly, 2022. (preprint)

Welfare Properties of Recommender Systems: Theory and Results from a Randomized Experiment, with Pedro Ferreira, Xiaochen Zang and Miguel Godinho de Matos, MIS Quarterly, 2021. (preprint)

The Impact of Time-Shift TV on TV Viewership and on Ad Consumption, with Miguel Godinho de Matos, Pedro Ferreira and Filipa Reis, Management Science, 2019.

Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management, with Miguel Godinho de Matos and Pedro Ferreira, Marketing Science, 2018.

Spillover Effects from Wiring Schools with Broadband: the Critical Role of Children, with Pedro Ferreira and Rahul Telang, Management Science, 2016.

Broadband in School: Impact on Student Performance, with Pedro Ferreira and Rahul Telang, Management Science, 2014.